Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Hybrid Electric Vehicles Are the Future of the Auto Industry

With the rise in the price of gasoline, more and more people are taking interest in electric vehicles as means of transport. Another major advantage of electrically operated vehicles is that these vehicles offer pollution free means of transportation. Therefore even if 70% of people start using an electrically powered vehicle, we will be free of global warming caused by emission of gases like CO and CO2. There will be almost no instances of cancer caused by pollution.

Electric vehicles are more energy efficient than the contemporary vehicles wherein the electric vehicles operates at approximately 47 percent of effectiveness, while a contemporary vehicle operates at about 19 percent only.

But the electric car which can truly replace a traditional car is still in the conceptual stage as the electric vehicle would need continuous electric power from the batteries. The major disadvantages of present day electric cars are the time period required for recharging the batteries and their limited range

Now, it has almost been a century since the electric car has been popularly discussed, but recent developments in the hybrid electric vehicles technology and the growing concerns for the environment has revived the drive for an hybrid electric vehicles and this has become a realization today

Due to this problem of recharging batteries, a new type of design conceptualized in the minds of researchers and they came out with a solution. The researchers have put forward a new electrical vehicle fitted with on board electric power storage system and means of generating power. The generated power would be stored in the storage system and would be used to drive the vehicle. This new type of vehicle is called hybrid electric vehicle or HEV.

The present day storage system in hybrid electric vehicle comprises of stack of lead acid batteries as these can be charged in parallel with the load. The generating system consists of electric generator powered by internal combustion engine.

Researchers are optimistic about the performance of the hybrid vehicles. They are sure that the hybrid electric vehicle or HEV will be far more fuel efficient than the traditional vehicle powered by internal combustion engine.

Three Interior Auto Accessories You Cannot Go Without

Most of the auto enthusiasts focus on purchasing exterior car accessories to make their car look good on the road. This makes sense but as most of us look to the outside of our vehicle we tend to not consider the inside of our vehicle.

Why do most car owners focus on the outside of the vehicle? Most of us want to impress others. We act the same way when driving our cars. We want those looking at our cars to be impressed so we buy accessories to impress them. Although it is fun to impress others, there is much to be said about taking care of the interior of your vehicle.

Here are three interior auto accessories you cannot go without. The first is providing interior protection for the floor. The auto floor takes the most interior abuse. With the constant in and out grinding of shoe debris into the car carpet fibers, it does not take long for those fibers to break down. There are many ways to protect the floor. A thermoplastic tray is a popular choice. The tray is custom fit to the specific vehicle. It is available in three color choices: black, gray, and beige. The good thing about these custom molded trays is that they are flexible. They can easily be taken in and out of the car when necessary.

Rubber mats are available that are not custom to the vehicle, but by design will hold road debris in place keeping the mess off the floor. If you are running a tight budget, then vinyl protectors make sense. They are better than nothing and lay over the existing car mats.to protect them.

The second most important interior auto accessory is seat cover protection. The original seats take a lot of abuse almost the same way that the auto mats do. Constant in and out, grinding whatever is left on the seats into the seats. This is not good long term if you are trying to keep the seats looking nice, Custom seat covers are available in many fabrics. Micro Suede, PolyCotton, Velour, Blanket, Tweed, to name a few. Match the fabric to your life style and enjoy years of seat protection.

The third most important interior accessory is a seldom discussed front window heat shield. Heat shields are universal and custom made. Your best choice is the custom made version. It will mold to the specific windshield blocking all the rays of the sun. A car heats up tremendously when parked. A heat shield will not only protect the exposed dash from uv rays but will cool the car interior giving you a more comfortable car when you first get in.

Get exterior car accessories for them. Get interior car accessories for you.